Branding & Marketing
IGY provides the most extensive branding and marketing support in the marina industry, with a commitment to building a worldwide branded marina experience. IGY’s range of services within this capability includes international and local advertising and public relations campaigns, trade show programs, collateral, marketing materials and global web sites.Our marketing expertise includes:
- Deep relationships in the global yachting business enable IGY to market marinas through a variety of trade and general publications, trade shows, and strategic relationships
- As manager of some of the largest and busiest luxury yacht marinas in the world, IGY has the ability to market new facilities directly to yacht captains and owners
- Innovative and customized marketing plans for each facility, led by seasoned hospitality and luxury products marketing team
- Marketing and branding plans that target all the key constituencies, including yacht brokers, captains, and crew, as well as owners, guests, and charters
