By Karen Hockney
ONBOARD ONLINE
25 Aug 2023
IGY Marinas is thrilled to announce the launch of IGY Media, an innovative new platform offering strategic advertising and partnership opportunities for businesses catering specifically to the luxury yacht market.
With an existing portfolio of 24 fabulous properties across the globe, it’s a golden opportunity to activate your brand across the IGY network, increasing recognition through a spectacular choice of superyacht lifestyle venues at which to host truly memorable activations, special events and pioneering launches.
The ultimate marketing resource
Initiated by the world’s only superyacht marina network, IGY Media is the ultimate marketing resource for reaching superyacht audiences. With brand perception being an integral and fundamental factor in success, IGY is leveraging its extensive reach and unparalleled connections to offer custom packages to preferred vendors, ranging from luxury brands and boat builders to technology companies and suppliers of products and services.
“It’s important to understand that we’re not selling a company’s products, rather we facilitate access and increase the brand awareness and credibility of strategic partners,” explains Global Sponsorship and Event Sales Director Romina Bompani.
“We create fully customised packages for advertising, sponsorships and events across IGY’s marina network. Such initiatives create direct sales opportunities for strategic partners, who also benefit from introductions to other strategic partners to explore synergies for business development.”
Reaching the right audience – onsite, online and in person
Strategic partners can choose from an array of channels to tap into IGY’s global network, with online advertising or on-site marina branding encompassing marina office displays, signage, lamp post banners and distribution of marketing collateral.
This elevated approach across sought-after locations spanning the US, Latin America, Europe and the Caribbean provides a chance for discerning companies to achieve global reach and direct access to their target markets, positioning themselves precisely where potential clients choose to spend their time.
In short, this includes yacht owners, Trident members, Anchor Club members, marina managers, captains, sales brokers, charter managers, and a network of professionals servicing the global fleet – amounting to over 8,000 potential clients worldwide.
Serving both the power cruising and sailing markets, your message reaches a diverse yet targeted audience located in prime locations worldwide.
Event sponsorships to match every brand
Within IGY’s network of premium destination marinas, each property has its own distinctive character to suit every style of brand and event. The only priority is deciding which marina best suits the occasion, be it an intimate gathering, luxury brand showcase, private concert, corporate event, crew party or culinary extravaganza.
Yacht Haven Grande Miami stands out as an obvious choice for leading marques in private aviation, supercars, jewelry and fashion. Its elegant VIP Marina Lounge can cater for 150 people, while the Wood Event Deck and Production Lawn provide an additional 65,000 square feet of space, accommodating over 1,000 guests for larger events.
Notable events hosted at YHGM include the launch of IGY’s Trident Collective, VIP packages during the Miami Formula 1 Grand Prix and Art Basel, numerous high end fashion shoots and cat walks, and corporate gallery launches.
Meanwhile in New York, IGY’s North Cove Marina at Brookfield Place is everything you’d expect and hope for from a prime real estate venue in Manhattan; a glamorous and chic city setting for film locations, corporate gatherings, couture and product launches.
Caribbean locations at Simpson Bay and Isle de Sol in St. Maarten, and Yacht Haven Grande in St. Thomas offer endless possibilities, with their spectacular and picturesque surroundings providing the most idyllic backdrop to any event.
Now in its third year, the Caribbean Charter Yacht Show in St. Thomas is a draw for businesses keen to establish and develop their foothold in the US market via a range of brand activations and sponsorship opportunities throughout the three day event.
Hosted at IGY’s prestigious Yacht Haven Grande Marina in association with the International Yacht Brokers Association (IYBA), it’s a streamlined and professional working show which has become a permanent fixture on the Caribbean big boat calendar.
Over in Europe, sophisticated marinas in Cannes, Sète, Ibiza, Málaga and Porto Cervo perfectly lend themselves to the curation of anything from mini boat shows to pop up lifestyle events using the creativity, stellar contacts and far-reaching network of IGY’s local teams on the ground.
Strategic partners can also benefit from exposure at a host of annual boat shows at which IGY maintains a high profile – chief among them being Miami Boat Show, Palm Beach Boat Show, FLIBS, Cannes Yachting Festival and Monaco Yacht Show.
A highlight of the Monaco Yacht Show is the legendary Montecarlo 007 Party, attracting superyacht owners and key decision-makers from across the superyacht industry – captains, brokers, yachting media and leading luxury brand players. With exciting plans for an elevated event this year, it remains one of the show’s most coveted invitations, with live entertainment and of course, martinis shaken, not stirred!
With unrivalled reach and a reputation for hosting top notch events, IGY Media is the logical extension of a prestigious brand with an acute understanding of the market, offering creative solutions for select companies to engage with potential clients around the globe.
